The outdoor advertisement will also be supported in the digital world, in which the website page pozorzebra.cz was created and, as a matter of course, there is a communication on a social network. Foxconn also feeds the zebra.
During the month of safety, which is April in the Czech Republic, in both cities on busy roads and pedestrian crossings, advertising areas with the slogan Zpomalte! Blíží se zebra and a photo of zebra, the exotic equine, will appear on several dozen billboards and public lightning poles. Drivers will be given a clear warning before pedestrian crossings.
But the Campaign Has also a Fun Sequel and Important Reach
The firm adopts one of the zebras living in the Dvůr Králové Safari Park, and will help with the contribution to the popular excursion destination in this difficult period, when zoos are facing a significant drop in income. It will be possible to pick a name for the zebra on the website www.pozorzebra.cz. Author of the best idea will be rewarded with free tickets to the Dvůr Králové Safari Park.
"Throughout its twenty years of operation in the Czech Republic, Foxconn has tried to be the best possible neighbour and to contribute to the development of regions in which it operates" Pavel Kožený, PR and Communication Manager comments on the campaign and adds: "In case of Pozor, zebra! campaign, we believe that we will help both better safety on the streets of both cities and to the support of the favourite excursion place, which is the Dvůr Králové Safari Park for residents of Pardubice and Kutná Hora."